After several weeks of branding blog posts, I’m sure you are now ready to start putting it all together. If you worked with a designer (like me) or created your brand identity yourself, you now have your entire brand pieced together in your Brand Style Guide but….
now what do you do?
Below you will see a sample of a brand style board. This is the one I created for Little Owl Design nearly 5 years ago. Let me go through each of the pieces for you.
This is your standard logo design – the one you will use throughout most of your branded projects.
Alternate variations of your logo to use on elements where your full logo will no work.
This is your brand icon or symbol
This is your color palette. Stick with these colors and your branding will stay cohesive. When I began Little Owl I went with just purple and gray, over the last few years I’ve added light shades of purple.
Textures will help set your brands tone. They provide depth and dimension to your overall brand identity.
Use your fonts within every aspect of your branding – For Little Owl Design Century Gothic is the headline font for all my print media and Montserrat is the headline font for my website design because it’s a bit thicker. Raleway is the font I have chosen for all the paragraph texts.
A visual representation of your brand’s style
A written representation of your brand’s style – these words along with the mood board are the initial branding elements that help bring all your branding elements to life.
There you have it – the basics you need to create your new brand identity. If you missed my previous post you can find them below.
Join me next week when I begin a new blog series all about websites.
Until next time,
Little Owl Design Branding Services
Is time what’s holding you back in creating your unique branding strategy? Let Little Owl Design handle everything for you. To learn more about our branding services click the link below. To get started right away complete the contact form at the bottom of the post.
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late August 2019
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