Welcome Sunshine!

A perfect salutation for this week’s color focus – The Color Yellow.

Yellow reminds me of sunshine and ice cold lemonade on a spring and summer day. How about you? What comes to your mind when you think of the color yellow?

Here are the emotions that are associated with the color yellow:

  • Enthusiasm
  • Uplifting
  • Opportunity
  • Spontaneity
  • Happiness
  • Positivity
  • Optimism
  • Clarity
  • Friendly

Industries that could consider using yellow in their overall branding are:

  • Food
  • Sports
  • Transportation
  • Travel
  • Leisure

As we did with orange let’s take a look at companies that use yellow in their branding and see if any of the emotions listed above fit their brands.

Mcdonald’s – those golden arches spell happiness and a friendly place to be  from any child with a happy meal

National Geographic – I think of spontaneity and opportunity as I explore and learn about new places around the world

Reese’s – please, there is no denying the a Reese’s Peanut Butter cup can make you happy.  

Sprint – As a mobile retailer, clarity would been a strong message to send to customers.

I’ll admit yellow is not a very easy color to work because it can appear very light if paired with the wrong background or if yellow is your background, your type could get lost if you are not using a dark color. For example:

See how hard this is to read

This isn’t much better

Safest bet is to avoid yellow on white or white on yellow. If that’s not possible add a simple thin outline to your wording or a thicker font so your wording stands out in a print design. For a website design you can choose a thinker font or add a shadow as seen here:

This is much better

How about this?

Doesn’t this look much better?

Doesn’t this look much better?

How about using blue?

How about using blue?

Let’s look at red!

Let’s look at red!

Once again I’m going to say that you should always consider the emotions the color you choose invokes and ask yourself, are these the same emotions you would want associated with your brand?

Join me next week when we look at the color green.

Until next time,


Want to view all posts in this series, check them out by clicking the links:

Beginning Color Wheel

The Color Red

The Color Orange

The Color Yellow

The Color Green 

The Color Blue 

The Color Purple 


All photos are from Pinterest. Visit my Mood Board Pinterest board for credit.


You might also enjoy my Color Inspiration Board.


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