Welcome Sunshine!
A perfect salutation for this week’s color focus – The Color Yellow.
Yellow reminds me of sunshine and ice cold lemonade on a spring and summer day. How about you? What comes to your mind when you think of the color yellow?
Here are the emotions that are associated with the color yellow:
- Enthusiasm
- Uplifting
- Opportunity
- Spontaneity
- Happiness
- Positivity
- Optimism
- Clarity
- Friendly
Industries that could consider using yellow in their overall branding are:
- Food
- Sports
- Transportation
- Travel
- Leisure
As we did with orange let’s take a look at companies that use yellow in their branding and see if any of the emotions listed above fit their brands.
Mcdonald’s – those golden arches spell happiness and a friendly place to be from any child with a happy meal
National Geographic – I think of spontaneity and opportunity as I explore and learn about new places around the world
Reese’s – please, there is no denying the a Reese’s Peanut Butter cup can make you happy.
Sprint – As a mobile retailer, clarity would been a strong message to send to customers.
I’ll admit yellow is not a very easy color to work because it can appear very light if paired with the wrong background or if yellow is your background, your type could get lost if you are not using a dark color. For example:
See how hard this is to read
This isn’t much better
Safest bet is to avoid yellow on white or white on yellow. If that’s not possible add a simple thin outline to your wording or a thicker font so your wording stands out in a print design. For a website design you can choose a thinker font or add a shadow as seen here:
This is much better
How about this?
Doesn’t this look much better?
Doesn’t this look much better?
How about using blue?
How about using blue?
Let’s look at red!
Let’s look at red!
Once again I’m going to say that you should always consider the emotions the color you choose invokes and ask yourself, are these the same emotions you would want associated with your brand?
Join me next week when we look at the color green.
Until next time,
Karri
Want to view all posts in this series, check them out by clicking the links:
All photos are from Pinterest. Visit my Mood Board Pinterest board for credit.
https://www.pinterest.com/karrireiser/mood-board-pictures/
You might also enjoy my Color Inspiration Board.
https://www.pinterest.com/karrireiser/color-inspiration/
Let’s Start Something new
I would love to help you deliver your unique message. Please send me a little bit of information about your upcoming project and I will contact you to schedule a free, no-obligation consultation.
Next Availability:
early April 2020
Interested in working together?
Fill out the contact form.
