Well we are down to our last two colors within our color wheel. I hope you have been enjoying this journey through the color wheel as much as I have enjoyed sharing it with you. At the end of this post you will find the link to all the previous posts in this Color Series. This week we will look at the color blue. It’s safe to say that the color blue is probably the most popular color used in branding. I bet you could name at least a dozen companies that have blue within their logo and branding.

Let’s look at the traits and emotions that are associated with the color blue:

  • Trust
  • Responsibility
  • Honest
  • Security
  • Stability
  • Loyalty
  • Reliable
  • Credible
  • Calm
  • Classic

 Industries that would benefit with using the color blue in their initial branding:

  • Security
  • Finance
  • Technology
  • Healthcare
  • Accounting
  • Real Estate

Can you see why blue is such a popular color? Blue is a color used to reduce stress, create calm, help people relax, make you feel secure and help to create order. Think about it, if the success of your company is dependent on the absolute trust of your consumer then choosing blue in your branding would be a very strategic and smart move.

Let’s see what companies have taken advantage of the qualities of the color blue and which traits are best.

American Express – This company would what their customers to find them to be trustworthy, honest, stable, reliable, loyal and credible and to know that using their card is safe and secure.

Oreo – A cookie classic

GAP – Walk into your local GAP and you will find styles for your wardrobe that are classic.

LinkedIn – Clearly one of the best social media platforms for business minded people, stable, reliable and credible come to mind.  

Lowe’s – Having just bought a new home I’ve spent quite a lot of time at this home improvement giant. I look to this brand as trustworthy, reliable and honest.

PayPal – PayPal want you to use them to handle all your money transaction needs. They want customers to look to them as trustworthy, reliable, honest, responsible and that your transactions are safe within their platform.

Overall I think blue is an excellent color for many small businesses to use in their branding and within various marketing campaigns. What do you think?

Join me next week when we look are the color purple (violet). This is the color I’ve choosen in my branding so I’ll be sharing why this was the direction that I choose.

Until next time,


Want to view all posts in this series, check them out by clicking the links:

Beginning Color Wheel

The Color Red

The Color Orange

The Color Yellow

The Color Green 

The Color Blue 

The Color Purple 

All photos are from Pinterest. Visit my Mood Board Pinterest board for credit.


You might also enjoy my Color Inspiration Board.



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