Here it is … my final blog post in my Intro to Color Series. I am so happy you have been able to join me on this color adventure. As I shared in my first post I love color, color theory was one of my favorite classes in college. Speaking of college … did you happen to see my post earlier this week. I shared my graduation from the Academy of Art University in San Francisco. If you missed it you can check it out here.

Now onto the last color, the color purple (violet). My absolute favorite color!!!  


As with our previous colors lets for look at the traits and emotions that are associated with the color purple (violet):

  • Imagination
  • Spirituality
  • Compassion
  • Sensitivity
  • Mystery
  • Positive
  • Nostalgic
  • Visionary
  • Introspective
  • Creativity
  • Inspire
  • Wisdom
  • Intuition
  • Luxury
  • Royalty

Here are some industries commonly associated with using the color purple (violet) in their initial branding

  • Humanitarian
  • Physic
  • Religion

Even though this list is small that doesn’t mean other industries can’t benefit from the color purple (violet) in their branding. Let’s see what companies have taken advantage of the qualities of the color purple and which traits are best utalized. 


Aussie – The hair product company from Australia, their use of the color purple tells the customer the Aussie experience is a luxurious one.

Hallmark – Do you cry at Hallmark commercials? I do – everytime. So many traits and emotions fit with this brand: creativity, nostalgic, compassion, positive, sensitivity, inspire, wisdom.

Welch’s – I do believe the initial reason for a purple logo is because they sell grape juice and purple is associated with grapes, however I would also say that nostalgic is a trait that could also be attributed to their use of purple in their logo.

And finally, Little Owl Design, it’s clear purple is a predominant color in my branding. I choose the color purple for various reasons:

1st  – creativity and imagination: first and foremost Little Owl Design is a creative company. My creativity and imagination are my product.

2nd – wisdom and vision: I want my customers to feel confident in my advice and the vision I create for their individual company. Wisdom is also the reason I chose an owl to represent the company as owls are known in literature as being the wisest animal in the forest.

3rd – Finally purple was a nod to where I had come from in my previous career as a Catholic Youth Minister. It’s my reminder that even though that chapter of my life has closed it’s never far from my heart.

Do you think I made a wise choice?

I hope you have enjoyed my Intro to Color blog series, I have certainly enjoyed writing it for you. If you have missed my previous posts in this series check them out by clicking the links:

Beginning Color Wheel

The Color Red

The Color Orange

The Color Yellow

The Color Green

The Color Blue

Now that we have looked at color in branding, let’s begin looking at branding as a whole. Join me next week for the beginning of my new Branding series of blog posts  

 Until next time,


All photos are from Pinterest. Visit my Mood Board Pinterest board for credit.

You might also enjoy my Color Inspiration Board.


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