Messages from the Little Owl
The Significance of Establishing a Robust Brand Identity for your Small Business
As our business landscape continues to become more competitive, small businesses face an uphill battle to stand out and thrive. One effective strategy that can set you on the path to success is the development of a strong brand identity. Let's explore the vital role...
The Role of Content Marketing in Web Design
In the ever-evolving digital landscape, establishing a robust online presence is imperative for small businesses to succeed. A visually appealing website design is crucial, but it's the strategic integration of content marketing that can truly elevate the...
The Importance of Design and User Experience
How the design of your small business affects user experience. Today, I want to talk about the link between how design and user experience when it comes to building your small business website. Your goal should always be to make a great online presence that sticks...
7 Key Elements of a High-Converting Website
A website is a small business's "virtual face" in today's digital world, and it acts as an essential marketing tool. It is not only a stage on which to exhibit one's goods and services; rather, it also plays an essential part in the process of producing income and...
5 SEO Strategies to Boost Your Website Traffic
Are you fed up with the lack of traffic your website receives? Do you want more traffic to your website without having to spend a fortune on advertising? Search engine optimization is your best option. (SEO). You may raise your website's search engine ranks and...
10 SEO Tips for Writing Your Next Blog Post
Ready to write your next blog post? Here are 10 SEO tips to help you create quality blog posts and bring visitors to your website.Bonus SEO Tip: Write Quality Blog Posts One starting SEO tip before we dive into the details. Your blog post won't do anything for you if...
Guest Post: 3 Ways to Launch a Work-from-Home Career
I am excited to share this article written for Little Owl Design by Kelli Brewer titled 3 Ways to Launch a Work-from-Home Career. Here is a little bit about Kelli - "Kelli Brewer is proud of her military family and is passionate in supporting military families. She...
Guest Post: How an Accessible Website Can Help You Connect with More Customers
I am happy to have Marcus Lansky guest post for me today. Here is a little bit about him before we get into his fantastic article: Born with a severe spinal condition, Marcus Lansky took the challenge to be able to walk again. With the will and aid of numerous...
Guide to Branding your Small Business
Branding Guide to Branding your Small BusinessBranding your small business is often times the most misunderstood aspect of your business. This guide was created to help give you a better understanding of how to develop your unique brand and how to use it effectively...
Guide to Building Your Small Business Website
Website Design Guide to Building Your Small Business WebsiteStarting a new business is exciting and time-consuming. With so many balls in the air, it’s easy to overlook your website. Your small business website will be one of your most effective marketing tools and is...
Guide to SEO for Your Small Business
The complete guide to SEO for your small business. Find detailed tips, tools, and a checklist to help you begin to build a strong SEO strategy.
Instagram Story Templates Freebie
Hello, my beautiful followers, I hope this blog post finds you healthy and safe. We are about 2 weeks into the shelter in place order by the county and my heart hurts for all my friends who own businesses that are struggling now that they have to be closed. Social...
2019 Year in Review and a quick look at 2020
Today is the last day of 2019 and as I sit here thinking about these last 365 days, I can’t help but feel grateful for everyone who has been beside me on this journey. It has been a fabulous year with this last quarter being my highest grossing quarter since opening...
Guest Post: The Technologies Every Business Needs and How to Pay for Them.
Today I'm sharing a guest post by Gloria Martinez. Gloria is a writer from WomenLed.org, a website aimed at celebrating women's achievements in the workplace. Enjoy, Karri In the competitive world of business, technology can make the difference between achieving...
10 Things I Need From You Before Designing Your Website
Beginning a relationship with a new website client is always fun and exciting. Many of my clients are ready for their new site yesterday but as I explain to all my clients designing a website that performs it is a marathon, not a sprint. Much is needed before I even...
What I Learned at WordCamp Sacramento
Last weekend I had the opportunity to attend WordCamp Sacramento for the first time and I'm so excited to share with your some of what I had learned. WordCamp is a community conference on all things WordPress. WordCamps can be found all over the US and the World, in...
Website Design for Health/Lifestyle Coach
Website DesignHealthyinmybody.com Health/LifeStyle Coach WebsiteIt is always great to create a website that you know will make a difference. Designing this health coach website for Kay Custis fits in this category. Kay created Health in My Body, her new coaching...
Local Florist – Logo and Print Design
Logo Design and Multiple print projects R Flowers and Baskets Local Floral Designer/FloristIt's always exciting when one of your clients begins a new business adventure and they invite you along for the ride. This is just what happened when my client Rona from RCM...
Fall & Winter Color Trends
With every season, Pantone (the leading color language for designers) comes out with a fashion color trend report. The colors chosen by Pantone make up the designs seen on the runway during New York and London's Fashion week. I'm excited to share with you the Fall and...
The Color Purple – Intro to Color Series
Here it is … my final blog post in my Intro to Color Series. I am so happy you have been able to join me on this color adventure. As I shared in my first post I love color, color theory was one of my favorite classes in college. Speaking of college … did you happen to...
I interrupt this blog series to celebrate….
If you have been following my Little Owl Design blog you would know that last week I was planning to share my final blog post from my Intro to Color Series with a post about the color purple. I hope you can indulge me as I share why last week didn't go as planned and...
The Color Blue – Intro to Color Series
Well we are down to our last two colors within our color wheel. I hope you have been enjoying this journey through the color wheel as much as I have enjoyed sharing it with you. At the end of this post you will find the link to all the previous posts in this Color...
The Color Green – Intro to Color Series
This week we will look at the color green. Green is considered a neutral color in the color wheel as it’s not labeled a warm or cool color. While green is not a color I choose to wear, it’s a color I love to design with. There are so many shades and tints of green...
The Color Yellow – Intro to Color Series
Welcome Sunshine! A perfect salutation for this week's color focus - The Color Yellow. Yellow reminds me of sunshine and ice cold lemonade on a spring and summer day. How about you? What comes to your mind when you think of the color yellow?Here are the emotions that...
The Color Orange – Intro to Color Series
It’s a new week and a new color as we continue to explore the use of color in your branding and marketing. Our series began with a basic understanding of color and the color wheel. You can review that post here. Last week we explored our first color - red. If you...
The Color Red – Intro to Color Series
Welcome back to my beginning color series. Last week we began by looking at the basics of color theory. If you missed that post you can find it here. The series will continue with a look at each of the colors from the color wheel. I’ll share one each week. Are you...
Beginning Color Wheel
There are two elements in graphic and website design that I find to be the most fascinating and fun. They are fonts and color. I love fonts because of the minute details a designer puts into creating them. Later in the year I hope to devote a series of blog posts to...
Fun Spooky Fonts for Halloween
Disclosure: Some of the links below are affiliate links, meaning at no additional cost to you, I will earn a commission if you click through and make a purchase. Halloween is tomorrow and in the spirit of the holidays I thought I’d share with you some fun Halloween...
My Favorite Color Palettes for Fall
Color - One of the things I love about the Fall season is the colors. Growing up all the trees around my home were evergreen so each season looked like the next. I am blessed that my current home allows me to really see the color of the seasons. In fact, as I’m...
5 Reasons Why You Should Invest in a Professional Logo Design
Is professional logo design really worth the investment? I say it is and not just because it’s what I do. Today I’d like to share 5 reasons why you should invest in a professional logo design. So you have this amazing business idea, you decide to share the idea...
File Formats and How To Use Them
Tips and Tools A Breakdown of File Format Types and how to use them When I complete a logo design I always give my client versions in multiple file formats. Each format has a particular use, so with today’s blog post, I’d like to break each type down so you...
Marketing Projects for Mobile Notary Services
Website, Logo and Marketing Design Sealed with Integrity - mobile notary & live scan services Nothing is more fun than working on multiple projects for a client. Today I'm featuring the website and marketing materials I’ve completed for Suzanne Salamy of Sealed...
Designing for a Custom Upholstery Company
Multiple Projects Jesennie's Upholstery - Custom Upholstery Company Website with logo and marketing materials. Designing multiple projects for a single client is one of my favorite types of business. Jesennie's Upholstery was looking update their image with a new...
This is a Healthy Website – Maria Cronk, Health Coach
Website Design Maria Cronk - Thisisahealthywebsite.com Health Coach Website I've done a few personal projects for Maria in the past. This health website was our first business collaboration. Maria wanted the site to be clean, fresh, inviting and to become the hub for...
Website Design for Ron Ray Colombo – Spiritual Counselor
Website Design Ron Ray Colombo at ronraycolombo.com A website for Spiritual Counselor This website design is for Spiritual Counselor, Ron Ray Colombo. Ron is not only a counselor, he is also an author, healer, meditation and astrology expert. I actually worked on two...
Website for Christian Music Artist – Chiddy Carter
Website DesignChiddy CArter Christian Music ArtistI enjoy every website I design, I have the most fun when I'm creating for someone special to me. Chiddy is not only a talented musician, she is also one of my dearest friends and my daughter's piano teacher. She has a...